Bread Financial Holdings, Inc.

Fundamentals7.5
Price Action7.0
News Sentiment6.5
AI Rating
6.3

Key Drivers

  • Cheap Valuation
  • Strong Cash Flow
  • Leverage Risk

AI
AI Summary

6.3

BFH has shifted from a “cheap but deteriorating” lender to a credit name with improving earnings, stronger cash generation, and a cleaner balance sheet, making the stock a viable rerating candidate if delinquency and loss trends stay stable, but the near-term upside still hinges on credit discipline and may already be partially priced in.

Turnaround
CreditRisk
Valuation‍

Price Chart

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Financial Metrics

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Revenue (TTM)
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Net Income (TTM)
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EPS (Q)
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MCAP

Deep Analysis

Research tool. Not personalized advice.

Fundamental Analysis

7.5

Key Financial Insights:

  • Cheap Valuation
  • Strong Cash Flow
  • Leverage Risk

BFH looks attractive on valuation and cash flow, but elevated leverage and balance-sheet complexity keep solvency risk as the main watchpoint.

value
leverage

Price Behavior

7.0
Research tool. Not personalized advice. Technical analysis is for informational purposes only.

Key Price Behavior Insights:

  • Breakout momentum
  • Near-term support
  • Extended rally

BFH has broken into a higher-highs uptrend over the last month, but after a roughly 14% run it looks extended and could pause unless it holds above $110-$111.

bullish
neutral
Support Level: $108.0-$108.4
Resistance Level: $112.45

Roughly 14% gain in three weeks leaves

Sentiment & News

6.5

Key News Insights:

  • Q2 Beat
  • Raised Outlook
  • Stake Increases

Bread Financial posted a strong Q2 2026 beat, raised parts of its outlook, and reinforced momentum with dividends and rising institutional ownership.

earnings
dividend

The update is modestly positive for BFH, suggesting improving fundamentals, shareholder returns, and growing investor confidence