Deluxe Corporation

Fundamentals6.0
Price Action4.0
News Sentiment6.0
AI Rating
5.5

Key Drivers

  • Cash Conversion
  • Leverage Pressure
  • Stable Margins

AI
AI Summary

5.5

DLX should be viewed less as a declining legacy-services name and more as a cash-generative payments/merchant-services turnaround, but the investment case now hinges on whether Celero integration and free-cash-flow-driven deleveraging can outpace the strain from elevated debt, interest burden, and a high payout ratio.

Turnaround
Leverage
Execution‍

Price Chart

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Financial Metrics

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Revenue (TTM)
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Net Income (TTM)
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EPS (Q)
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MCAP

Deep Analysis

Research tool. Not personalized advice.

Fundamental Analysis

6.0

Key Financial Insights:

  • Cash Conversion
  • Leverage Pressure
  • Stable Margins

DLX remains profitable and cash-generative with stable margins and improving liquidity, but high leverage, heavy interest burden, and a thin tangible asset base continue to limit downside protection and upside potential.

Stable
LeverageRisk

Price Behavior

4.0
Research tool. Not personalized advice. Technical analysis is for informational purposes only.

Key Price Behavior Insights:

  • Lower-high reversal
  • Support near $24
  • Seller control

Over the last month, DLX has shifted from a brief rebound to a clear downtrend, with price now below $25 and holding near $23.75-$24.00 support while rallies face resistance at $25.00-$26.10. క

bearish
downtrend
Support Level: $23.75-$24.00
Resistance Level: $25.00-$26.10

Late-July spike to $27.23 quickly reversed into a lower-high, lower-low pattern

Sentiment & News

6.0

Key News Insights:

  • Earnings Beat
  • Celero Deal
  • Margin Growth

Deluxe beat Q2 earnings expectations, closed the Celero Commerce acquisition, and highlighted stronger revenue, margins, and free cash flow, signaling improving momentum in Merchant Services.

earnings
acquisition

The combination of an earnings beat and strategic acquisition is likely to support investor confidence in Deluxe's turnaround and long-term growth outlook