Deluxe Corporation

Fundamentals6.8
Price Action3.5
News Sentiment6.4
AI Rating
5.8

Key Drivers

  • Strong Cash Flow
  • High Leverage
  • Thin Liquidity

AI
AI Summary

5.8

DLX is shifting from a simple cheap-stock story to a cash-flow-driven turnaround, but the investment now hinges on sustaining recent margin gains and free cash flow long enough to work down leverage—without that, muted growth and a stretched balance sheet cap any re-rating.

CashFlow
Leverage
Turnaround‍

Price Chart

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Financial Metrics

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Revenue (TTM)
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Net Income (TTM)
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EPS (Q)
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MCAP

Deep Analysis

Research tool. Not personalized advice.

Fundamental Analysis

6.8

Key Financial Insights:

  • Strong Cash Flow
  • High Leverage
  • Thin Liquidity

DLX is generating solid cash flow and improving recent profitability, but elevated leverage, thin liquidity, and heavy intangible assets temper the otherwise reasonable valuation.

CashFlowStrong
LeverageRisk

Price Behavior

3.5
Research tool. Not personalized advice. Technical analysis is for informational purposes only.

Key Price Behavior Insights:

  • Broken support
  • Bearish momentum
  • Oversold bounce

DLX has shifted into a clear downtrend over the last month, with repeated support breaks and a sharp bearish drop, and it remains weak unless it reclaims $25.31 then $26.58.

downtrend
caution
Support Level: $23.00
Resistance Level: $25.31–$26.58

Sharp drop from $30.85 on 2026-05-05 to $26.22 on 2026-05-06

Sentiment & News

6.4

Key News Insights:

  • Earnings Beat
  • Partnership Growth
  • Debt Reduction

Deluxe posted a strong Q1 beat with higher earnings, margin improvement, and expanding payments/data partnerships, signaling continued operational momentum and balance-sheet progress.

earnings
growth

The news is modestly positive for DLX, as stronger fundamentals and commercial expansion could support sentiment and valuation