Harley-Davidson, Inc.

Fundamentals6.0
Price Action6.0
News Sentiment6.0
AI Rating
6.0

Key Drivers

  • Cash Flow Strength
  • Margin Pressure
  • Solid Liquidity

AI
AI Summary

6.0

Harley-Davidson's raised full-year guidance and earnings beat suggest the turnaround is gaining traction, but the stock remains a credibility test because margin compression, weaker cash balances, and a rate-sensitive financing backdrop still make execution—not valuation—the key driver from here.

CashFlow
MarginPressure
Turnaround‍

Price Chart

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Financial Metrics

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Revenue (TTM)
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Net Income (TTM)
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EPS (Q)
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MCAP

Deep Analysis

Research tool. Not personalized advice.

Fundamental Analysis

6.0

Key Financial Insights:

  • Cash Flow Strength
  • Margin Pressure
  • Solid Liquidity

HOG's latest quarter shows strong cash generation and a covered dividend at a still-reasonable valuation, but softer margins, lower cash, and moderate leverage temper the outlook.

CashFlow
MarginPressure

Price Behavior

6.0
Research tool. Not personalized advice. Technical analysis is for informational purposes only.

Key Price Behavior Insights:

  • Sharp rebound
  • Resistance overhead
  • Choppy recovery

Over the last month, HOG rebounded sharply from about $24.54 to $27.78, returning to resistance but still looking choppy and vulnerable to a pullback.

Rebound
Resistance
Support Level: $24.5 to $25.3
Resistance Level: $27.8 to $28.5

Sharp drop to $24.54 followed by a fast rebound to $27.78

Sentiment & News

6.0

Key News Insights:

  • Earnings beat
  • Demand recovery
  • Raised guidance

Harley-Davidson's Q2 was mixed but constructive, with weaker profit and revenue offset by an earnings beat, raised full-year guidance, and improving North American demand tied to its turnaround plan.

turnaround
guidance

The report should support near-term sentiment by reinforcing Harley-Davidson's turnaround narrative, though cost pressures and softer non-core segments still cap upside