Harley-Davidson, Inc.

Fundamentals6.0
Price Action5.0
News Sentiment5.0
AI Rating
5.0

Key Drivers

  • Strong FCF
  • Quarterly loss
  • Low net cash

AI
AI Summary

5.0

Harley‑Davidson's investable thesis has shifted from a consumer‑brand growth story to an event‑driven capital‑allocation play where HDFS monetization and disciplined buybacks/dividends are the primary near‑term return drivers—monitor HDFS's conversion to a recurring servicing model and clear, quarter‑over‑quarter HDMC margin/retail stabilization (reduced dealer inventories, restored pricing) as the make‑or‑break triggers.

CapitalReturn
HDFSMonetization
DealerRecovery‍

Price Chart

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Financial Metrics

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Revenue (TTM)
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Net Income (TTM)
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EPS (Q)
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MCAP

Deep Analysis

Research tool. Not personalized advice.

Fundamental Analysis

6.0

Key Financial Insights:

  • Strong FCF
  • Quarterly loss
  • Low net cash

Harley‑Davidson produces solid annual cash flow and looks cheap versus book, but a large recent quarterly loss, limited net cash after debt and high SG&A create meaningful short‑term earnings and solvency risk.

durableCash
earningsRisk

Price Behavior

5.0
Research tool. Not personalized advice. Technical analysis is for informational purposes only.

Key Price Behavior Insights:

  • Short-term downtrend
  • Tested support
  • Resistance cluster

Over the last month the equity dropped roughly 11–12% from about $19.90 to $17.58, finding near-term support at $17.19 while facing resistance in the $19.5–$20.8 zone, leaving short-term momentum bearish unless it reclaims ~$20.

bearish
watchlist
Support Level: $17.19
Resistance Level: $19.5–$20.8

Rapid ~11–12% decline from ~$19.90 to $17.58 over the last month with the low tested but not decisively broken

Sentiment & News

5.0

Key News Insights:

  • Earnings-driven weakness
  • Institutional reshuffling
  • Note redemption

Harley-Davidson shares fell after earnings, with mixed institutional repositioning and a €700M note redemption alongside ongoing investor outreach.

HarleyDavidson
DebtRedemption

The combination of post-earnings selling, active fund flows and the large near-term debt redemption increases short-term volatility risk for HOG while keeping fundamentals under market scrutiny