The Kroger Co.

Fundamentals4.0
Price Action4.0
News Sentiment0.0
AI Rating
4.0

Key Drivers

  • Cash generation
  • Thin margins
  • Heavy leverage

AI
AI Summary

4.0

KR should be viewed less as a safe defensive grocer and more as a cash-generating but thin-margin, leveraged operator whose equity upside now depends on sustaining recent operating improvement and digital/retail media growth without letting leverage, integration risk, or margin pressure erode earnings quality.

ExecutionRisk
Leverage
CashFlow‍

Price Chart

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Financial Metrics

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Revenue (TTM)
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Net Income (TTM)
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EPS (Q)
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MCAP

Deep Analysis

Research tool. Not personalized advice.

Fundamental Analysis

4.0

Key Financial Insights:

  • Cash generation
  • Thin margins
  • Heavy leverage

Kroger's scale and strong cash generation support the case, but thin margins, weak liquidity, heavy leverage, and a rich valuation make it a high-risk, execution-dependent investment.

CashFlow
HighDebt

Price Behavior

4.0
Research tool. Not personalized advice. Technical analysis is for informational purposes only.

Key Price Behavior Insights:

  • Broken support
  • Oversold bounce
  • Overhead supply

KR's technical trend was negative over the last month as a sharp mid-to-late June breakdown drove lower highs and lower lows, broke support, and left the stock short-term oversold even as it tries to rebound toward first resistance.

downtrend
oversold
Support Level: $55.5 to $56.0
Resistance Level: $58.5 to $59.0

Sharp breakdown from the low-$60s into the high-$50s from 2026-06-17 to 2026-06-30

Sentiment & News

0.0

Key News Insights:

  • Margin pressure
  • Digital growth
  • Expansion catalyst

Kroger's latest updates show a mixed quarter with modest sales growth, margin pressure and a soft stock reaction, but strong eCommerce, retail media gains and the Giant Eagle deal could support longer-term upside.

MarginPressure

Near-term volatility may persist, but improving digital profitability and strategic expansion could strengthen Kroger's long-term investment case