MediaAlpha, Inc.

Fundamentals6.8
Price Action5.5
News Sentiment0.0
AI Rating
6.2

Key Drivers

  • Margin rebound
  • Strong cash flow
  • High leverage

AI
AI Summary

6.2

MAX's latest quarter shows a real operational improvement—positive free cash flow, stronger margins, and a confidence-boosting special dividend—but high leverage, legal overhang, and still-choppy price action suggest this is more a tactical cash-generating rebound than a durable re-rating.

CashFlow
Leverage
Legal

Price Chart

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Financial Metrics

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Revenue (TTM)
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Net Income (TTM)
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EPS (Q)
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MCAP

Deep Analysis

Research tool. Not personalized advice.

Fundamental Analysis

6.8

Key Financial Insights:

  • Margin rebound
  • Strong cash flow
  • High leverage

MAX's latest quarter shows meaningful margin and cash-flow improvement, but the company remains highly leveraged with a thin equity cushion, so the operating trend is better than the balance sheet.

Improving
Leverage

Price Behavior

5.5
Research tool. Not personalized advice. Technical analysis is for informational purposes only.

Key Price Behavior Insights:

  • Choppy Range
  • Support Holding
  • Failed Breakout

Over the last month, MAX has been choppy and ended slightly below where it started, with support near $12.3–$12.4 but repeated failure to clear $13.5–$13.8 keeping the short-term outlook neutral to mildly negative.

neutral
bearish
Support Level: $12.3–$12.4
Resistance Level: $13.5–$13.8

Rebounded to $13.54 on 2026-08-10, then slipped back to $13.17 by 2026-08-14

Sentiment & News

0.0

Key News Insights:

  • Record earnings
  • Merger scrutiny
  • Asset repositioning

MediaAlpha showed the strongest operational momentum with record Q2 results and buybacks, while RE/MAX faced revenue declines and merger scrutiny, and MAX Power continued asset sales and exploration work.

growth
merger

The news mix is constructive for MediaAlpha, cautious for RE/MAX, and keeps MAX Power as a higher-risk, catalyst-driven story