Key Drivers
- High profitability
- Negative equity
- Healthy FCF
AIAI Summary
PLNT has shifted from a defensive, sticky-membership franchise to a growth-at-risk operator—legal/governance scrutiny, a tilt to corporate clubs, and a Black Card price hike combined with heavy net debt mean upside now requires flawless execution on pricing, retention and visible deleveraging. Monitor month‑over‑month Black Card retention/AUVs, any definitive resolutions or disclosures on investigations/CFO appointment, and a clear debt-reduction signal (or suspension of buybacks); absent these, downgrade conviction should increase.
Price Chart
Financial Metrics
Deep Analysis
Research tool. Not personalized advice.
Fundamental Analysis
Key Financial Insights:
- •High profitability
- •Negative equity
- •Healthy FCF
PLNT delivers strong margins and solid free cash flow but carries nearly $2.9bn of long-term debt and negative equity, creating a material balance-sheet risk that moderates its EV/EBIT ~22x and P/E ~29x valuation.
Price Behavior
Key Price Behavior Insights:
- •Lower highs/lows
- •Mid‑70s base
- •Resistance in low‑80s
PLNT is in a clear downtrend over the last month, sliding about 18% from $90.65 to $74.34 and holding a short-term support band near $73.6–$75.3 with resistance around $81–$83, so a break below support risks further downside while a decisive move above the low‑80s is needed to signal reversal.
~18% decline from $90.65 (2026-02-20) to $74.34 (2026-03-20)
Sentiment & News
Key News Insights:
- •EPS beat
- •Pricing push
- •Legal probes
Planet Fitness reported stronger-than-expected Q4 and full-year results with EPS and membership beats and a planned Black Card price lift, but cautious guidance and multiple investor probes have driven heavy YTD share weakness and volatile sentiment.
Strong underlying operations and a Black Card price increase support margin upside, but guidance caution and ongoing investigations likely keep shares volatile near term
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