PROG Holdings, Inc.

Fundamentals7.0
Price Action5.5
News Sentiment7.0
AI Rating
6.5

Key Drivers

  • Cash Generation
  • Rising Leverage
  • Cheap Valuation

AI
AI Summary

6.5

PRG is shifting from a plain cheap lease-to-own cyclical into a broader consumer-access platform, and the investment case now hinges on whether strong free cash flow, lower funding costs, and profitable growth in BNPL/Purchasing Power can offset rising leverage, accounting complexity, and credit-sensitive demand without eroding confidence in the new model.

Transition
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CashFlow‍

Price Chart

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Financial Metrics

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Revenue (TTM)
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Net Income (TTM)
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EPS (Q)
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MCAP

Deep Analysis

Research tool. Not personalized advice.

Fundamental Analysis

7.0

Key Financial Insights:

  • Cash Generation
  • Rising Leverage
  • Cheap Valuation

PRG looks profitable, cash-generative, and inexpensive, but rising leverage, lower cash, and a growing intangible asset base temper the investment case.

PRG
Leverage

Price Behavior

5.5
Research tool. Not personalized advice. Technical analysis is for informational purposes only.

Key Price Behavior Insights:

  • Support holding
  • Momentum fading
  • Resistance overhead

PRG still has a constructive recovery over the last month, but momentum has faded since the early-May peak, leaving it range-bound near $33 support and $35.5-$36.3 resistance.

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Support Level: $32.00-$33.00
Resistance Level: $35.50-$36.30

Sharp rebound from $28.88 after the 2026-04-28 selloff signaled buyers stepping in

Sentiment & News

7.0

Key News Insights:

  • Earnings beat
  • Dividend declared
  • Growth outlook

PRG's recent earnings beat, dividend increase, and upbeat analyst sentiment suggest improving growth momentum and a stronger shareholder-return profile.

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These developments are likely positive for PRG, supporting confidence in execution, capital returns, and medium-term upside