Key Drivers
- Healthy gross margins
- Rising debt/leverage
- Positive free cash
AIAI Summary
UAA's investment case has shifted from a demand-led turnaround to a remediation story where the stock's upside now hinges on sustained free-cash-flow conversion through rapid inventory reduction and disciplined SG&A cuts—failure to execute would leave leverage and liquidity at risk despite healthy gross margins.
Price Chart
Financial Metrics
Deep Analysis
Research tool. Not personalized advice.
Fundamental Analysis
Key Financial Insights:
- •Healthy gross margins
- •Rising debt/leverage
- •Positive free cash
Under Armour retains healthy gross margins and recent positive free cash flow, but worsening profitability, higher debt, and rising inventory/SG&A materially increase solvency and earnings risk.
Price Behavior
Key Price Behavior Insights:
- •Short-term downtrend
- •Deeply oversold RSI
- •Resistance above price
Price is in a short-term downtrend over the last month (21‑day SMA above price) and remains below the late‑Feb resistance band, though the 14‑day RSI is deeply oversold on 2026-03-20, signaling a possible contrarian bounce if price can reclaim the short-term average and clear resistance.
RSI in deeply oversold territory indicating unusually strong recent selling pressure
Sentiment & News
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